… designed to find a home between your reader’s ears and burrow in there. My tools are honed persuasive skills, deep business savvy, and a lifelong interest in human psychology.

We’ll likely enjoy working together if:

• you prefer a direct style

• you believe in marketing

• you have high standards

• you like to have fun while you work.

Credentials

Ivey MBA, B.A. Honours, History, Queen’s

Author: Why Your Writing Sucks, a concise guide to writing better and more easily, for today’s white collar worker

Clients and experience

My clients tend to be innovative providers of professional services. Often, I’m writing about fairly technical topics.

One of my favourite-ever clients was a consultancy that helped manufacturers move to Industry 4.0. Working with the Imaginis team, this involved one-pagers, website copy, video scripts, white papers (such as this one: IIOT and the Wild Wild West) and email campaigns. We had a blast until they sold to a large global consultancy that had its own marketing department.

Another long-term client is a consultancy dedicated to making all the scary web background stuff work – meaning, using digital assets to grow old clients and add new ones. Most of the work is email campaigns, landing pages, website pages, and brochures.

Yet another is headed by a young man who attended the University of Chicago, went on to work for a high-pressure consultancy, and then returned to his homeland of Macedonia. We’ve done many projects together, including this snappy video and website copy for an American manufacturer of super-pure microgreen powder. I know a LOT about broccoli now.

Right now I’m busiest with a Toronto start-up that is building both the hardware and software for an advanced 3D imaging solution. Also, a payments enterprise that was a start-up 11 years ago, IPO’d on the Nasdaq in 2021, and now operates in 200+ countries and territories.